I have started an art marketplace Artzolo that caters to traditional Indian art. While I am able to market it to audiences who are already aware of the art, it is difficult for me to educate and convince customers who don't know anything about the art.

Can someone give me how I should go about marketing and educating people? I am already creating content on my site related to traditional art like Warli, Madhubani, etc and also plan to have  a youtube channel to educate people about the art. Any more ideas that the group here can share?